Case Study | North County San Diego
How Pacific Spine & Rehab Went From 20 to 50 New Patients a Month
Pacific Spine & Rehab is a chiropractic and rehab practice in North County San Diego, with offices in Oceanside and Carlsbad. Dr. Pete Thompson engaged me, Justin "Results" French, as the practice's AI-First Fractional CRO to rebuild patient acquisition, consolidate a fragmented tech stack, and lead a full rebrand. The published result, which Dr. Thompson also states in the video below, is that the practice went from 20 to 50 new patients a month, with a significant increase in revenue.
The Problem
The problem
Before the engagement, new-patient flow was expensive and unclear. In Dr. Pete Thompson's words:
"Before working with Justin, we were losing quality patients and spending too much to acquire new ones. Our marketing was broken. We couldn't tell what was working or where patients were coming from. And our tech was a mess: too many tools, nothing talking to each other. We needed help."
What We Changed
What we changed
Pacific Spine & Rehab engaged Justin as AI-First Fractional CRO. The work covered three things:
Patient acquisition: a system for how patients find the practice, book, and actually show up, including guidance on Google and Facebook marketing.
Tech stack: consolidating a fragmented set of tools into one integrated stack, with full marketing attribution so the practice can see which channel produced which new patient.
Brand: a full rebrand so the practice's public presence matched the quality of the care, including two conversion-built websites and ongoing video content for social and ads across Pacific Spine & Rehab and its sister brand, Shockwave Therapy SD.
Dr. Thompson has also said Justin is hands-on in the clinics, coming in personally to film patient testimonials, capture content, and better understand the business.
The Results
The results
- 20 new patients a month to 50
- 2.5x new patient volume
- 100% attribution clarity
- 1 integrated tech stack
- A significant increase in revenue
Video Testimonial
In Dr. Pete Thompson's words
Transcript
"I didn't need another agency. I needed someone who looked at the whole revenue picture. Justin came in as our AI-first Fractional Chief Revenue Officer and started with the numbers and the systems, not the ads."
"He built us a new patient acquisition formula: a real system for how patients find us, book, and actually show up. He cleaned up our tech stack so everything's integrated. And he led our rebrand, so we finally look like the quality practice we are."
"We went from 20 new patients a month to 50, and revenue is up. More importantly, I know exactly where every patient comes from. I'm not guessing on marketing anymore."
"If you run a medical or healthcare practice and you're tired of paying for marketing that doesn't turn into revenue, talk to Justin, the Revenue Ronin. He doesn't do marketing theater. He builds revenue systems. His ethos is discipline, data, and results, which I highly respect. I'm really happy with this growth partnership."
Dr. Pete Thompson, Pacific Spine & Rehab
Public Google review
★★★★★
"Justin and the team at The Revenue Ronin have been outstanding partners in helping us grow Pacific Spine & Rehab. Justin has taken on the role of both marketing strategist and chief technology officer, going well beyond what you would typically expect from a marketing company."
"He's incredibly hands-on, even coming into our clinics personally to film patient testimonials, capture content, and better understand our business. He's guided our Google and Facebook marketing strategies, helped streamline our technology, and consistently brings fresh ideas and solutions to the table."
Peter Thompson, Pacific Spine & Rehab, Oceanside, CA · 5-star Google review
The specific result Dr. Thompson gives in the video, and the figure we use throughout this page, is 20 to 50 new patients a month.
For Other Clinics
What this means for other SoCal clinics
This is the proof behind Fractional CRO for SoCal Clinics: more booked new patients, not just more clicks. The same leaks show up in chiropractic, PT, dental, direct primary care, med spa, and longevity practices: missed calls, slow follow-up, no-shows, and no attribution.
If you want the same kind of revenue leadership, start with a free 15-minute Revenue Audit, or see current offers on /pricing.
FAQ
Frequently Asked Questions
⚔️ Discipline. 📊 Data. 🎯 Results.