Marketing Tools I Use and Recommend

Buffer is the backbone of the Revenue Ronin content engine. After every X Spaces session, I use Buffer to queue posts across X, LinkedIn Personal, and LinkedIn Company, all timed to the exact optimal windows we've tested over 31 days of data.

What I love about Buffer is how clean and fast it is. No bloat. No dashboards you'll never use. Just schedule posts, set your times, and let it run. The analytics are solid enough to tell you what's actually working without drowning you in noise.

For the Revenue Ronin OS, Buffer handles the distribution layer so I can focus on creating content instead of manually posting across platforms all day. If you're running any kind of content or social strategy and you're not batching and scheduling, you're burning hours every week that you don't need to.

Every Revenue Ronin session produces a HeyGen avatar script. It's part of the six core deliverables in the content atomization pipeline. I write the script, drop it into HeyGen, and get a professional-quality avatar video without setting up a camera, lighting, or a studio.

For founders and operators who want to show up on video without spending an hour every day recording and editing, HeyGen is the move. You get a realistic AI avatar that looks and sounds like you, delivering your content on whatever schedule you need.

I use it specifically for repurposed content, taking the key insights from a live session and turning them into a short, polished video for LinkedIn or YouTube Shorts. The quality is well beyond what most people expect from AI video tools. If you're trying to build a video presence without a full production setup, start here.

Plai is what I reach for when a client needs to run paid ads fast without a full agency setup behind it. It uses AI to build, launch, and optimize campaigns across Facebook, Instagram, Google, and TikTok from a single dashboard.

What makes Plai different from just running ads yourself is the speed. The platform gives you campaign recommendations based on your goal, budget, and audience, so you're not starting from a blank ad account trying to figure out structure. It compresses what would normally take days of setup into minutes.

For small business owners who know they need to run paid ads but don't have a $5K/month agency retainer, Plai is one of the most accessible ways to get real results without deep ad platform expertise. I recommend it as a starting point for clients who are earlier in the paid media journey.

The Revenue Ronin newsletter runs on beehiiv. Every weekday session gets turned into a written breakdown and goes out to the list from one clean dashboard, no plugins, no duct-taped email tools, no deliverability guesswork.

What sold me on beehiiv is that growth is built into the product. Recommendations, referral programs, boosts, and segmentation are all native, so the list compounds while I focus on writing. The analytics tell me which subject lines and topics actually pull, which feeds straight back into the content engine.

If you're a founder or operator sitting on an audience you don't own, a newsletter is the highest-leverage asset you can build. beehiiv is the platform I'd start on today, and it's the one I actually use.